Email Marketing

How Email Marketing can help you generate leads?

Considered the most powerful lead generation email marketing campaign if approached correctly with the right technique and to the proper contacts can generate quality leads. It is said that email marketing returns $42 for every dollar spent. The marketing strategy depends largely on well-crafted and executed emails.

How to optimize email marketing leads?

There is no assured way to expect that the email marketing campaign will convert and that is the reason most email marketing services design unique methods to ensure that the email campaign designed will be clicked.
  • Impressive subject lines
  • Triggering an interest
  • Conversational Tone
  • Cleverly crafted content
  • Personalized touch
  • Add urgency
  • Segmentize your users
  • Use rich-text
  • End with a CTR

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The benefits of Email Marketing

80% of Americans check their email at least once per day. Are you using the right email marketing campaign to convert?

Conversion

Brand Awareness

Customer Loyality

Accessibility

What can email marketing campaigns do?

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Generate Traffic

They are the oldest and the most effective promotional channels through which you can promote high-value content. The content is focused on conversion that nurtures sales.

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Revenue Generation

Your email marketing campaigns promote your opportunities. Capturing sales and promotion through email marketing can greatly influence your purchasing decision.

Awareness

Awareness

How you can convince someone and persuade their purchasing decision may appear difficult. However with the right planning and informational and educative content holding value you can make a relevant difference.

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Lead Generation

Email marketing services devise unique ways of engagement and lead generation. Some of the best-known practices are developing a buyer persona, introducing attractive offers, combining your efforts on social media.

Outsourcing Email Marketing

If you are not being able to use the most effective tool for lead generation then you need to rethink improving your business value. Use our email marketing services to build relationships with customers.
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Frequently Asked Questions (FAQ)

Before understanding lead generation, we must know what leads are. What qualifies a lead the types of leads. A business, organization, or person that shows some interest in the company’s product or service and opens communication through an offer, trial, or subscription instead of a cold call can be called a lead. Leads differ from one another and the success of the lead depends on its stage.

When prospective buyers are attracted to your business, you understand their interest and nurture them leading them to the conversion goal through process-oriented stages; you make the lead
generation work. What are the different lead types?
Marketing Qualified Lead (MQL)
Contacts that have seen and exchanged engagement with your marketing team by filling up forms for a particular service can be termed under this category.
Sales Qualified Lead (SQL)
When we refer to qualified leads, it shows that you are referring to those that have taken some action in becoming a paid customer, a person that has not just filled the form but sends questions showing interest in the product.
Product Qualified Lead (PQL)
Taking interest in the product companies offer product trials or a free limited product trial version with an up-gradation allowing the sales team to engage with the customer and provide a paid version of the product when the limited period is over.

Service Qualified Lead

Those customers have shown indications to the service team that they wish to become paid customers. These customers are also upgraded to product subscriptions by the sales team.

Lead generation brings you to your customers. Your visitors find your business through the marketing channels floated by you like blogs, websites, and social media pages. Encouraging them to click with the call-to-action button, visitors are prompted to take action. Driving visitors to the landing page the lead information is captured when the offer is exchanged. The offered content on the landing page must have enough value perceived by the visitor to exchange their personal information. This information is served on the form in the landing page embedded on the site. This is how lead capturing is done makes the process of lead generation significant.

Generating leads is vital for any business; thinking of more unique ways to generate leads is the best way to attract the attention of your customers.
Content is the most effective way to urge users to the landing page. Providing the most useful information to users that are matched with a CTA, at the bottom of the post you are creating a greater probability for your content to get clicked.
Email is the next most effective instrument to reach your customers who know your brand, the product, and the service. Ensure that the email has a CTA and that does not get lost in the clutter of content.

Ads and Retargeting are effective way of lead generation that prompts people to take action. Money is spent on the ads and therefore conversion is the only outcome that one would expect. You want the visitors to take action and make that intent clear.
Blogs are promotional efforts tailored to accomplish the end goals. A blog post defines your marketing metrics in detail and is also accompanied by a CTA message that ensures the visitor visits the website.
Social media is that trusted and visited platform that drives you to take action through Instagram and Facebook stories with bio links to britly URLs on Twitter. A call to action is the best way you can drive customers home.
Product Trials is an effective way and has seen great results in lead generation. Enticing the customer to a trial version of the same will eventually encourage them to buy. Sellers often include their branding in the free version making customers recognize the brand and finally choose the brand when they are gratified with the trial version experience.
Referral marketing or word of mouth marketing is a useful lead generator bringing brands to people on the channel where your lead initiatives are taking place. When you are building a landing page that converts you have done most of the job.

Digital marketing is that marketing mode that uses tools and strategies to reach your potential customers. The level of interaction determines your lead score being active on social media with regular engagement strategies. If your social media presence is matched with your target demography then your lead engagement is received with some success. If your customers have used one of your coupons the interest in the product is greater bringing you closer to your lead
and increasing the lead score. The best lead generation strategies include a range of methods and campaigns on the platforms that you have selected for lead generation.

Lead generation through Facebook

Facebook is the ideal lead generation platform. Capturing leads through paid advertising is the most effective lead engagement. Facebook LeadAds that combines a call to action button on the Facebook page allows followers to reach your website easily.

Lead Generation through Twitter

The Twitter Lead Generation card allows leads directly within the leads. Fetching information like email address, Twitter user's name is filled in the card is submitted as a lead.

Lead Generation in LinkedIn

LinkedIn creates lead generation forms (Lead Gen Forms) that are found easily in the profile data and are accompanied by a CTA capturing data on the user.

PPC Lead Generation

Ads on search engine results or PPC, pay-per-click are highly effective as going by Google’s search every day, PPC campaigns are greatly reliant on the user flow and budget, keywords targeted for the audience amongst other factors.

Lead Generation for the B2B segment

Following a particular format for lead generation, this lead-generating mode is used to capture business leads.

Attracting people to your online business requires a strategy and that strategy is lead generation which digital marketing achieves for business. Sparking interest by warming up the brand and creating a familiarity ratio to an extent that is returned with customers wanting to know more about your product and service in subtly enclosed strategies is an invariably converting approach powered by digital marketing. That is why lead generation cannot do without digital marketing. Sowing the seed of curiosity and stimulating potential customers to respond can be testing but amply rewarding. In the second stage of inbound marketing, this methodology is a sheer tactic that assures eventual conversion to sales qualified leads. Your digital customers fall for our process-based approach.

Various digital marketing channels which include website, blog, or social media pages instrument a dialogue with potential customers through digital marketing. They respond to the CALL TO ACTION button. This takes them to the landing page machined to capture data from them which is the vital lead information in exchange for an offer (it could be anything related to your product)that you are proposing. You have made the first marketing footprint through the best lead generation technique processed by digital marketing.
Lead generation is the fundamental technique to take your business further. Leads are essential and critical for sales and building a customer base which is needed for any business growth. Smart and converting strategies are essential to target your audience. Businesses for sustaining need an inflow of customers to keep them afloat and going in this competitive cutting-edge world. However, there is no single strategy to lead generation. Each company differs in its business capacity and width. Many considerations need to be kept in mind when planning a lead generation campaign. We already know that the right keywords rank blog posts high on the SERP to ensure that people read them. Every business requires lead generation. However, to plan the right lead generation strategy with research, observation and instincts is the work of a digital planner. Lead generation tactics cost, ensure that you are putting your money to good use.

Websites are optimized to generate organic traffic with the use of keywords. Identifying the relevant keywords and ensuring that they are included in the anchor text, onpage content and backlinks is a way leads are generated through content marketing. However, search intents vary and can be informational, which is the most fetched. Searchers naturally prefer a quick and
comprehensive response. The next in line is Commercial investigation where customer searches to compare the price. This is the closest to conversion search. Those with commercial intent are waiting to make a purchase and those with navigational intent require guidance on the product. These could include the current buyers along with fresh buyers and a free trial of the product can lead them towards a purchase.

The content intent should be reflected in the content that features in the website and other places that carry the company content. When soft selling products, carry a transactional and commercial tone in the content. If you want people to download the content leads sent to existing magnets and new magnets, ensure that the content is of an informational type. When you are selling to existing customers, complimentary products should be softly sold to create the possibility of conversion. You can include the product in the content as one of the options in your writing, this type of content falls in the commercial investigation category. When the content is reviewed on the landing pages that drive organic traffic to the website, your auditor must search for the intent and ensure that the right search intent is being addressed.

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