Do law firms need SEO services? Studies reveal that that the legal niche is highly competitive when it comes to SEO. A thorough analysis of SERPs for different industries reveals that legal firms face infinite obstacles when generating website traffic. The studies clearly reveal SEO for lawyers is a highly effective strategy for firms to enhance their online presence. So, if you own a law firm and still marketing your services traditionally, you are missing the action online and losing big money.

Read here to know how Local SEO services for lawyers are crucial for firms to stand out from the competition:

Legal firms often resort to paid advertising in the search engines. Although it provides a chunk of traffic, the smaller firms may find it harder to bear the cost. That is why SEO for law firms is imperative as it boosts the ROI over a long time. However, it sounds like a tip on the iceberg. There is more to it that every legal practitioner needs to explore. So, here is why a law firm should focus on SEO strategies:

Enhance the visibility of the firm online and increasing brand awareness

You must be wondering how search engine optimization helps in boosting the visibility of your site and speculating whether it leads to real-time results just like paid advertisements? When you post legal content on the website and social media platforms, you will gradually build a viewership. At the same time, the search engine optimization service working on your behalf continue applying strategies to ensure that you come up in online searches. When you promote your legal content on social media where people spend more time today, you are boosting your brand awareness. It provides an opportunity to users to discover your firm, where traditional marketing strategies would not have sufficed.

Publishing high-quality content

Even though SEO promises to improve a law firm’s ranking on search engine, cutting through the noise is tougher than you think. That’s where publishing high-quality content matters. Arguably, for a legal firm, the opportunity of publishing relevant legal content is a significant step.

That way, the firm is more likely to be found online. Well-researched content tells the search engine that your site has information that users will find useful and it matches their search intent, the search engine finds you more deserving of getting a rank. The potential clients searching for reputable law firms will naturally consider those that appear on the top of the search engine result pages. When it comes to law firm SEO, you must replenish your site with the updates in the legal industry. Publishing case studies also reflect the trustworthiness of the firm.

Dealing with local competition

There are different places in the search result pages but if you are not featuring in the first ten positions, click-throughs to your websites may reduce significantly. Search engine optimization improves your chances of ranking through target keywords. Appearing in the top ten spot may not be easy but establishing a position on the first page makes your brand visible in local search. Over 70% of internet users never move beyond the first result page in the search engine and that is why law firms need to rev up the local SEO strategies. Here are the other reasons you must implement a local SEO strategy:

1. With local SEO for lawyers, you can target users seeking services in the neighbourhood. Using keywords with specific geographical location ensures that your firm will more likely to come up in online searches.
2. Optimizing the Google Business profile of your law firm helps you gain a significant stand in specific locations.
3. A law firm’s website can leverage on local keywords to attract more targeted visitors from potential clients, resulting on higher conversions rates and engagement.
4. With increased local search ranks, the law firm stands well within a community and gets more referrals

Establish trust and credibility through online reviews

Online reviews go a long way in optimizing the website of a legal firm. The built-in reviews of search engines enable the past clients of the firm offer inputs and reviews. That way, your law firm is recommended by others. For negative reviews the firm needs to responds quickly and try to address the pain points of clients. Having featured testimonials on the site also reveals the perspective of those users who have already availed your services. So, make sure you choose the best SEO Company for lawyers and get ahead of other legal firms offering the same services in your area.

Get qualified leads in specific practice areas

Implementing optimization strategies attracts leads to your site. However, not all leads convert to clients. Wondering how to make it work? Include CTAs on the site to encourage users to step into the next stage. You may also include images towards the end of the post so that readers are interested to sign up for consultation.

Create a blog to generate traffic

All this time you have been thinking that legal content is uninspiring and lacks the spark. However, the truth is that it does not have to be that dreary. Create a blog section on your website to generate more traffic and make sure that they are converted to significant leads. Well, it is not that easy as it looks and that is why you need to look around for law firm SEO services. The optimization specialists help in turning keywords into engaging and searchable blog topics. That way, you can also attract users who use those phrases and terms when looking for law services online. Here are a few ideas that you may convert into blog topics:

1. Comprehensive guides on legal topics
2. Checklists
3. How-to
4. Interviews held with local law professionals
5. Event guides
6. Local practice area pages

Move ahead of compliance issues

Law firms need to comply with specific regulations and standards when it comes to advertising and communication. That is why they should work on improving their online presence. You need the best SEO company for lawyers to know what falls in the ethical standards for law firms. This includes cross-checking that the content published on the website is not misleading, confidentiality is maintained in testimonials and case studies, and all claims made are true. That is how SEO for legal firms differ drastically from other service providers.

It’s clear therefore that SEO is one of the most important strategies for law firms and goes beyond a strategic online presence. It is about boosting the visibility of your site and ensuring that you are visible to your audience seeking legal services. To improve the authority and credibility of your law firm website, connect with us and get a competitive edge.

FAQ

What is legal search engine optimization?

Search engine optimization for law firms refers to those strategies that are to be fine-tuned to meet the requirements of your potential clients.

Why is local SEO for law firms?

Local SEO is important for law firms as it helps them target clients within a certain geographical location.

Does SEO work for law firms?

Yes, SEO helps local and international law firms appear in searches and becoming more visible to potential clients.

Additional Resources:

As you start your SEO journey, we recommend the following guides:

• MOZ Beginner’s Guide to SEO
• Google’s Webmaster Guidelines