Are you a commercial and residential cleaning company owner? Well, there is no denying that you should be familiar with how to keep homes and offices sparkling clean and keep the environment at home hygienic. However, what you may not know the ways to boost your company’s online presence or optimize the website to achieve more traffic. To make sure every new lead of yours transform into a potential long-term customer, collaborate with SEO services for cleaning companies and ensure good revenue for your business.

Why is SEO needed for cleaning businesses?

Before you dive into the tactics of SEO for cleaning companies, get a glimpse of why SEO is essential for cleaning services. Typically, getting new customers and building a great rapport in the cleaning industry can be a tedious task. If you are dreaming to get new projects without a huge investment, you may be left clueless. So, the only answer you are left with is search engine optimization. With the right SEO strategies, you can cut through the competition to appear in the first page of search engines.

SEO techniques for cleaning services

SEO for cleaning services gives your cleaning business a unique identity and increases the likelihood of appearing in the search results.  Here are the tactics that ensure that customers can find you online. However, search engine optimization for cleaning companies need not have to be complicated. All you have got to do is partner with experts and implement these tips to stand out from the competition. Here they go:

Remove chunks of text in your SEO content

One of the things that hurt SEO for cleaning service providers is how users interact with the website. Given the unpredictability of users, you will never know whether they would be keen to visit multiple pages on your website or exit the website in a jiffy. What you need to ensure is that the visitors do not press the back button soon after they visit your page.

However, have you wondered what the reasons could be for customers to leave so soon, it could be the chunks of text in your SEO content? When the visitors see no more than blocks of text with any breaks, they would not feel interested. So, break up long text into smaller paragraphs and include numbered or bullet lists along with headings and subheadings to divide the text.

Targeting long-tail keywords

One of the most crucial components of cleaning company SEO is targeting relevant keywords. While you need to incorporate the right keywords to ensure that your website ranks in the search engine, you need to know which types of keywords rank for search engines.

When it comes to including keywords that rank, look for those with low competition so that you can be surer of ranking for them.  Generally, long-tail keywords have low competition and are more specific like “Houston cleaning services”. When you aim for several long-tail keywords in the content, you stand a better change of ranking in the search engine.

Optimizing title, Meta descriptions, and sub headings

The title of your content is one element that appeals to your users. When skimming through search engine results, the title tag makes them click. So, make sure that the primary keyword is included in the title. Similarly, the heading and the subheading must also include keywords as it boosts SEO for a cleaning company. Next is the met description of the content or blurbs of text that appear below the title tags. Although Meta descriptions do not impact the ranking of your content directly, it increases the tendency of users to click.

Link to reliable cleaning websites

Using reference links to high-authority websites can boost your SEO. With that, you can show Google about your connections with reputable websites and hence your content is trustworthy. Another good practice is linking to industry associations related to cleaning business regulation and licenses. Wondering how reference links help boost SEO of commercial cleaning companies?

It improves user experience through additional resources. As a cleaning service company you can link to other vendors in this industry or suppliers of cleaning products. Besides, you can link to other high-authority sites. Overall, you need to choose sites that are relevant to your industry and content. However, you must not go overboard while optimizing the keyword and allow it to vary naturally.

Create location-based SEO content

If you are not a cleaning service provider operating as a chain of businesses in different cities with a huge turnover, you are probably only offering services to homes and offices in a specific geographical region. If your target market is limited to a specific territory, move on to local SEO tactics.

When people from your area search for cleaning services, they would mention the name of the place or simply search with “Cleaning companies near me”.   To make the most of this, location must be present in your website. Besides, you can create a profile in Google My Business to attract more customers in the location.

Boost the page speed

Even when you capture the target market for cleaning service providers with relevant content, it won’t make a difference unless they are eager to read this. Well, one reason your website can make the readers switch to another website is slow page loading speed. Remember that more than 50% of users are likely to abandon the page when it takes more than a couple of seconds to load. Ideally, the content should load within a couple of seconds and stay up to three seconds. Compressing images and optimizing content helps load your content quickly.

Using social media to expand your digital presence

With an active social media presence, you can boost the SEO efforts greatly. To make sure your brand is well-recognized, create a business page or account on various social media networks like Instagram, Facebook, YouTube, nor Pinterest.

As a cleaning business trying to get more customers, you need to act before hitting the edge. To ensure that the bottom line of your business is maintained, you need to choose an SEO service to help you reach the target market. At Carney Technologies Services, we are familiar with the best techniques of search engine optimization for cleaning service providers. Collaborate with us here https://www.carneytechnologies.com/  and optimize your website to rank in the search engines.