“It’s hard to find things that won’t sell online.” – Jeff Bezos
Businesses have been hugely impacted due to the spread of coronavirus. The economy has taken a hit and the marketers are looking for options to revive their existence. While many businesses are shutting down, the ones that are choosing to continue should look for ways to market and advertise better. Historically, it can be shown that businesses which go for a progressive strategy and refocusing on a budget spending during recession such as this can outperform the businesses that have made sweep cuts. This is why digital marketing is here that can help you survive the pandemic with is virtual strategies.
Below are the points which can further explain why digital marketing can help predict the future of the marketers and is a boon for the small and medium-sized companies –
Keep connecting with your customers
Irrespective of whether you have been tested positive or not with coronavirus, we are all dealing with its impact. We are lockdown in our homes and kids are learning virtually. Nonetheless, this is the time to be more empathetic towards others and companies also need to understand this is not the right time to be pushy or salesy. However, this is also one of the greatest opportunities for your brand to make itself stand out from the rest. You can stay connected with your customers in the time of isolations.
“Stop selling. Start helping.” – Zig Ziglar
Make sure that business is available online
Many people are making their company go online. This is because the brick and mortar shops are looking for isolation and physical distancing which might be difficult to maintain by everyone. Things that are available online right now can be consumed more than ever before. This is why you need to invest and the right Search Engine Optimisation strategies that can help you climb up to the search engine results pages and be easily found by the users who are looking for your products and services.
Pay per click advertising
PPC is the need of the hour. This is a great opportunity for brands to use PPC marketing and connect with their target audience. It helps to give them a competitive advantage as more people are in front of their screen at these times. You can save money within your digital marketing budget and also get to the right customers as the competition is lesser at this time. Businesses can capture the right traffic and conversions in these uncertain times.
Stay ahead in a competition
When you are using the right Search Engine Optimisation strategies, you can increase the organic traffic of your website. This automatically takes you ahead of your competition. The digital marketing trends are changing very fast. More so because of the pandemic you need to get in touch with the expert digital marketing team who can help your company roll up in the front. This is why it is vital that you keep optimising the website and content regularly so that you do not lose the valuable ground in the search results. It is an extremely unwise step if you halt the SEO campaign during these times as it will be very difficult to pull back on your rank when the market will reopen.
Prepare for the bounce back search
If you look at China where the outbreak started, you can see that the impacts faded after some months. It is important to return to normalcy while maintaining the healthy habits. This is why businesses across the globe need to understand that it is a phase which has impacted them massively but is sure to pass away. SEO is a long term investment and strategy which will affect the organic search traffic at least two months after you started. Pausing such campaigns can have detrimental impact on the potential result.
Unique circumstances to provide opportunity during these difficult times
You can show support to your customer base by offering special discounts and keeping up the revenue flow. Identify your product-market and start some special offers. Customers will forever look for discounts and is undeniably one of the fines ways to engage with them.
Understanding the benefits of local SEO
Our travel has been restricted and we are staying close to home mostly. Some of the rare times when we are leaving our place, we are looking for nearby destinations for fulfilling the supplies and services. Customers, thus, are looking for options near them which is why local SEO strategies are getting popular than ever before. As a business owner, you need to optimize the website with near me searches. You would need provide assistance during these critical times to your customers if you want to retain them. Additionally, it is vital to keep up the geo region specified. Times such as this, when customers are looking for more convenience, a business owner should be able to cater and provide assistance. One of the other ways to boost the local SEO is to maintain the positive reviews of the nearby providers. Online reputation management is vital for this and also helps to connect with the target audience in stressful time such as this.
The Google my business has temporarily suspended posting reviews online but you can still push to get some reviews and get it back to normal. This is understandably a tremendous opportunity for the businesses to make them stand out from the rest.
Pivot as a business
In this chaotic time, your business should also be fluid; that means, you need to connect to them like never before. Show them empathy and give them relevant information as they are staying home. Many are not aware of what exactly is happening outside in real time. Keep your social media page updated with feeds and responses which are real.
For instance, restaurants are majorly shut but they can offer delivery services. If you already have a known database, give them special offers for their birthdays or anniversaries. Let the customers also know that you are taking care of the sanitary practices and how their well being matters to you. Similarly, if you have a gym which had to close its doors, why not take an effort to make the classes online? You can ask instructors to share there advices and some simple instructions to keep them working out at home.
Do not spread panic
If you are one of those people who have a closet full of toilet papers, you are one of those who is a classic example of the coronavirus hysteria. When it started, we were all very uncertain about what is going to happen but since the entire world is with you , you have to believe there will be a solution that can be accessible by all. Digital marketing strategies are a similar set of solution that the small and medium-sized companies can take up to analyze and make their businesses work. The economy is not stopping and neither are our demands. We might have stopped on some of the fancy accessories but the essential goods and services will be required forever. So, understand that industries are working and for those that need to brand and advertise themselves, can do so online.
Use this time to finish your to do list
Since you are not commuting much and are not taking up in-person meetings, make your schedule to complete the left over things. You can redesign your website or look for a better social media management. It is a great time to understand the conversion rate Optimisation and how a specialist can perform a CRO audit to help you understand what should be your call to action. Similarly, an SEO audit with online reputation management is also beneficial.
Look out for what are the digital marketing strategies you have forever left out with that are no more wise to delay. You must have been searching for what are good marketing ideas during coronavirus. Initially, the panic about the pandemic was much which has taken a little setback. Although, we cannot call it a healthy manifestation because being slacky about the healthy habits is never a good idea because we have not come to the end of it. But redefining your strategies as per the time is always welcome and is possibly the only way to survive in this competitive scenario.
Times are changing and so are the business structures. To flourish and remain afloat, you need to understand the economy without losing the empathy.
Concluding
Carney Technologies Services has always been one such name in digital marketing advertising that understand its clients. Business goals and needs will change in future and you need an expert mind who can look through the demands of your customers. Get in touch with Carney to find out how the strategies can help grow your business.
