Imagine how people buy and sell homes today. It begins with Google search and ends there too. Research reveals that over 94% of home buyers and sellers would not complete a deal without searching online. Gone are those days when newspapers were the most important medium to search for homes. However, just having a website will not suffice today if you want to compete for an online presence that attracts more traffic. So, the answer to this would be investing in real estate SEO. However, optimization of real estate websites is an ongoing process and a long-term strategy, so you may lose business significantly if you are not up with your SEO efforts.

Here is a complete guide to master SEO for real estate in 2024 and dominate online:

Begin with keyword research

The first step for real estate website optimization is narrowing down a list of keywords after a thorough research.  You need to get a grasp of how frequently and which search terms buyers use to search for real estate agencies. Besides, you need to understand the competition for those search phrases as well. When buyers have specific requirements, they usually go for long-tail keywords.

While a generic keyword phrase is “custom homes for sale”, the long-tail version of that keyword would be “custom homes for sale in Kelowna, BC”. When Google thinks that your website addresses the users’ queries, the website will expectedly rank higher. However, results for SEO don’t come readily. That is why real estate SEO services use various tools like SEM rush, Moz, and Ahrefs to pick to pick target keywords for real estate websites.

Creating a local presence

Local SEO is the cornerstone of real estate agencies trying to make a mark online. The reason is that real estate is typically local. Imagine you are the buyer and searching for properties. Your preference would be to get properties in the neighborhood or you might want to relocate to another locality close by. So, you will definitely stick to location-based search terms to get more appropriate results. Now, that is what experts need to crack with local SEO. Here are a few steps to optimize a real estate website for local SEO:

• Registering the business in local directories and listing agencies
• Optimize Google My Business profile listing
• Use local Schema Markup on your website and include Google Maps so that the business is indexed and found locally
• Make sure that the address, name, and the contact details of your business is similar across different online platforms

While Google Map results stay on the top of SERP’s, creating a GMB profile won’t guarantee that your business will show up in local searches. That is why you need experts to create SEO strategies that will put your agency’s name over others.

Using appropriate content to boost rankings

SEO for real estate remains half-hearted without using appropriate content marketing tactics. Once you finish keyword research strategies, start developing the content marketing strategies based on the following parameters:

• Find out the types of content for which your competitor’s website ranks higher
• What kind of information do buyers and sellers search online

Don’t just develop ideas for content out of nothing. The best SEO Company for real estate not only analyzes the content formats of competitors but use other relevant sources to create a well-grounded strategy that is workable and result-driven.  While there are various tools like SEMrush, Ahrefs, and Askthe Public, they follow good practices when creating fresh content and repurposing content that exists on the website.

Website optimization

Google’s algorithms are getting smarter with time, so SEO experts too need to modify their optimization strategies. For instance, they need to know how many pages have been organized using Meta descriptions and header tags. Once the popular keywords are added to the site, more content should be added like videos and infographics. With these inclusions, search engine can clearly interpret what your website aims to deliver to customers.

Don’t miss technical SEO

For SEO real estate, exploring all those elements that search engines crawl and index is important. For that experts need to dive into technical SEO to explore those aspects that remain hidden like page speed, optimization of website, and mobile-friendliness. The web pages must be structured well and images optimized to allow search engines to understand the content.

Acquiring links from other websites in your area

Backlinks are one of the most integral components of website ranking and also aids local searches. Obtaining backlinks from reputable publications and bloggers bring referral traffic and adds value to your brand. Similarly, when other sites with good reputation and structured SEO strategies back link to your content, search engine considers your website for ranking. That’s why guest posting on local blogs and reach-out programs to influencers and bloggers come to help. Obtaining backlinks for pillar content is more valuable to promote real estate SEO.

Rely on omnichannnel marketing

Local business score over others in that is their ability to have direct communication with customers. You can commit to several marketing tactics at the same time to improve the chances of success. Here are the steps you can implement for success:

• Running advertisements on Facebook for leads
• Obtaining and nurturing leads with content, calls, face-to-face meetings, and emails
• Enhancing organic visibility in your locality to make people familiar with your brand and remarket then over email and other advertising channels.

So, you are there with different SEO strategies but t can take around six to twelve months for your website to rank on Google’s top 10 results. So, readjust the techniques to make them align with the search engine’s updates and the website additions to maximize the achievements. If you are feeling overwhelmed with the thought of creating a solid real estate SEO strategy, connect with us for effective strategies that aims to improve the visibility of your brand.

Frequently Asked Questions

What are the advantages of real estate SEO?

SEO for real estate helps get your business in the search engine result pages and in front of your potential customers.

Does SEO deliver results for real estate websites?

Yes it does. SEO experts implement effective techniques to ensure that your brand appears in searches and build trust with the audience.

Should you hire a professional real estate SEO service?

Yes, they assist real estate agents with crucial issues and nuances that create the possibility of new buyers to visit your website.